Contact
︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Linkedin

Expertise
︎︎︎Identity & Branding
Naming, Logo Development, Design Guidelines + Systems
︎︎︎UX and UI
Visual Design, high-fidelity Wireframes, Prototyping
︎︎︎Art Direction + Consulting
Developing design concepts across different media channels
︎︎︎Print Products
Books, Magazines, Brochures, Reports, Poster, Flyer

Personal Skills
︎︎︎ Problem solving
︎︎︎ Flexible & adaptable to clients needs
︎︎︎ Meticulous attention to detail
︎︎︎ Teamworker
︎︎︎ Experience in working in small and big teams
︎︎︎ Multitasker
︎︎︎ Ability to manage projects from concept to completion

Over the past 15+ years, I’ve worked with an array of international studios and clients, including:
AIB
Abbie
Adidas
Ballymore
Diageo
BBVA
Cepsa
Diesel
Iberia
LaLiga
Vodafone
William Hill
Loewe
Red Cross
Live Nation
Sony Music
Google
NBC

Experience
Originate
Senior Visual Designer
2019—Now

Superunion Madrid
Senior Brand Designer
2017—2018

Pop in Group
Art Director
2016

ES3
Digital Designer
2014—2015

Rodil&Herraiz
Graphic Designer
2008—2013

RMG Connect
Digital Designer
2007

15 years of experience working at the intersection of branding and screen.

Love Letters

Joaquín joined my team and we worked closely for over a year. He brought creative energy, enthusiasm, strong coffee and great music to each and every task. He comes with vast international experience, a wealth of technical knowledge and a bizarrely twisted eye for the most appropriate typeface - especially when you don't expect it. A whirlwind of talent. A much needed incendiary device. Rock agus roll. Never surrender. Go big - with this small guy from Cádiz!

—Garrett Murphy (Creative Director)

Joaquin's creativity and talent are evident in all of his projects. Regardless of the size of the task, he always brings an expert eye and a passion to exceed client expectations with a seemingly limitless source of energy. I have also found Joaquin to be an excellent colleague in both dependability and socially, he can always be relied on to lend a helping hand and is always great craic around the studio. He is an excellent driver of motivation and is constantly following the latest design trends and evolving his skills while encouraging those around him, a huge asset to any creative environment.

—Eamonn Mannix (Lead Developer)

Joaquín has always gone above and beyond, producing hig quality work and ensuring our clients are always happy. Joaquín has proven himself as an innovator, always looking for new ways to improve our processes, inspire his fellow designers and produce unique concepts that push boundaries. Joaquín never fails to put in the extra hours when needed, and his upbeat, enthusiastic demeanor brings life to our studio. In the course of leading multiple projects, Joaquín has demonstrated his ability to multitask and prioritize project objectives while stayin focused under pressure. I have had the opportunity to work with Joaquín on many projects over the years, and you can always count on a well-thought out, smart, strategic approach to his creative concepts. His unique eye and love for typography shines through, and he is always ready and willing to take on new challenges.

—Samantha Pereira (Head of Client Service)

I worked with Joaquin for some months while I was creative director at Brand Union Madrid (now Superunion). As you can easily see from his portfolio, he’s a talented and seasoned designer, with plenty of resources that loves music and has a fresh (as well as practical when needed) approach to projects. What you might not be able to see so clearly is that he’s a bright and cheerful teammate, that loves to socialize, share and live within a team. He was the one that had a visual reference when someone needed it, and also the one always ready to help or go for a beer after work. Super commited and a good teamworker. Also, as a designer that has been on his own for a while, we really appreciated his one-man-band approach when needed (kind of a swiss knive): digital, branding, packaging or social media… Really encourage to give him a try, he’ll deliver.

—David Cano (Creative Director at Interbrand)