Apex Hub
2023
Originate

The "x" in the mark represents the junction of different roads. Like the traffic circles at the entrance to Apex. The color palette of Apex is inspired by the surroundings of the site and also by sustainability. On the other hand, the gray palette pulls from the physical world of logistics. The typography reflects confidence, clarity and technology in the numbers. Accompanied by a robust but agile visual language, modern but reliable. Equally effective for display and print. An identity as dynamic as the place itself.

Services   
Identity
Digital
Print
Industry    
Finance