Hola — I'm a Dublin based Visual & Brand Designer creating scalable design solutions across branding, packaging, digital and editorial. Clarity, simplicity and logic guide everything I make.

I've dedicated the last 15 years to the intersection of branding and screen, building visual systems that hold up whether they're on a billboard, a package, or a browser. My path started in Jerez de la Frontera, before taking me to Madrid to work across some of the world's most recognized brands: BBVA, Vodafone, Adidas, Google, Iberia, Diageo, Heineken, and NBC Universal, among others.

Since 2019, I've been Senior Visual Designer at Originate in Dublin, leading creative across digital, branding, print and editorial for clients including AIB, Toyota, Marriott Group, KPMG and TC Matthews. My work spans brand strategy and messaging, art direction, and front-end prototyping — I like being in the room when a brand decides what it stands for, not just how it looks.

Alongside agency work, I run independent design projects and stay involved in things I care about outside the studio: organizing Palante Fest, an alternative music festival in Jerez de la Frontera, and following Bohemian FC, a club I've worked for and that's central to how I experience Dublin.

I named this site Could Be The Weather because in Dublin, when you don't know someone yet, that's what you talk about.

When I'm not shaping brands, I'm probably at Dalymount Park watching Bohemian FC, sketching out next year's lineup for Palante Fest, or arguing that a good typeface choice can save almost any layout.